We believe that our mission and vision for the work we do remains relevant and accurate. These are expressed below.
Our Mission is:
Our ambition is to be a recognised and valued member of the communities we serve. We are asking our people, when will we know we
have achieved our ambition. In defining our passion for people, we are focused on asking what is a community-based housing association. We believe the starting point is NOT only about what we do, it is about the WAY we do it as well. That is why our Vision, Mission and Values are the bedrock of our strategic plan. Our people ARE our community. Understanding our residents and what they need from us, will enable us to be an essential part of the community.
Our Vision is:
To be a strong, independent social business that meets local needs by identifying local solutions and affordable local services.
We achieve our vision by being:
A housing association motivated by Christian and social concern that:
Building our Community Services:
We must know who our people are and understand their needs, as they define and support us in meeting their priorities. This is
where we will see the evidence of the impact of being a community based housing association. It is the framework which holds
and brings together all the above.
We protect the health, safety and wellbeing of our customers and staff and maintain our properties with care
We listen to you and seek out opportunities to connect with our customers and local communities
We do what we say, learn when things go wrong and continuously improve the quality of our services
We champion and celebrate differences and positively challenge each other to improve
Our five-year plan sets out our ambition and strategic direction as an independent community-based housing association driven by our values and social purpose. Structured around five core themes that reflect our priorities as a housing association. Each theme is supported by defined lines of focus and a series of deliverable actions designed to drive measurable progress.
Most importantly, we have engaged with our residents and listened to understand their priorities to ensure those are reflected in what we prioritise.
Our five strategic targets:
A link to the full plan is available here — Strategic Plan 2026— 2031.
Our business is underpinned by our core standards: